The challenge in getting the business world to buy into positive psychology is two-fold. First, businesses & entrepreneurs need to understand what positive psychology is, and what it is not. Second, they need to be able to clearly see the benefits that it provides. Positive psychology is not a denial or avoidance of adversity. Positive psychology is a way to help people thrive in the face of challenges by increasing happiness and self-belief. By promoting autonomy, self-regulation, and optimism, businesspeople will experience an increase in productivity. They will also be more likely to take-risks, which will foster creativity and innovation. Ultimately, businesspeople want to see results and get the job done. By conceptualizing positive psychology as actively providing an entrepreneur with tools that they can use to take action, it will be more accepted by achievement-oriented individuals. Positive psychology is about the natural potential present in all people, and their instinctive drive to make progress. This is a message that all businesspeople can relate to.
Coplan, J. H. (2009, February 13). How positive psychology can boost your business. Retrieved fromhttp://www.businessweek.com/magazine/content/09_62/s0902044518985.htm